Light my Fire - Qvist Outdoor Cooking

In 1995 the founder of Light my Fire, Michael Odqvist, came across an age-old secret - MayaSticks. He was fascinated by the sheer brilliance of this resinous kindling. Not only was it a quick, easy and reliable way to get a fire going, the sticks were also completely natural, produced from waste - the stumps left from felled pine trees - by locals in Guatemala. By starting fair trade production on a larger scale, Michael helped 400 of these descendents of Maya Indians make more money so that they were able to start sending their children to school. A year later the fire-starters were launched in Sweden. Unfortunately, the timing wasn't right, nobody really understood the product, and There was not enough money to market it. It was a complete flop. Extremely frustrating,...but it's not in Swedes' nature to give up. Instead LMF started investigating alternative ways to sell the MayaSticks. And in 1996, they found the perfect match - the magnesium fire-starter that was developed and used by the Swedish Army. All of a sudden, everything fell into place. Not only was the Swedish FireSteel a great product in itself, it also was an unbeatable combination with the TinderSticks. One plus one equaled the ultimate way to start a fire in any weather, at any altitude. Read more ...